B. Braun Visitor Center (2009)
For the corporate headquarters, ART+COM developed an exhibition using new media to descriptively communicate information about the company, its modes of production and its products in a way that addresses experts and laypersons alike. COORDINATION Berlin is responsible for the scenography.
The newly build entrance area forms the starting point for all plant tours. In 500 square metres arranged on six levels, visitors get an overview of B.Braun’s areas of operation and direct views into the production facilities. The visitor centre combines graphics, movies and text with product exhibits and interactive installations that encourage dialog and knowledge transfer true to the company’s principle of “Sharing Expertise”.
A touch-sensitive graphic strap initiates exploring the company’s product diversity, over a medial wooden wall run daily news and facts about B.Braun and with the help of a medial telescope visitors are able to discover production sites worldwide from Hessian Melsungen.
The medial center piece is a vast multi-touch table, enabling visitors to obtain information on various infusion systems and explore facts on medical topics in a playful way. Water drops appear on the table’s surface (e.g. a percentage or a chemical symbol); when visitors touch the drops, their meaning is revealed in texts and pictures.
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Client
B. Braun Melsungen AG
Services
- Overall concept (in cooperation with COORDINATION
- Ausschllungsgesellschaft and the B. Braun prject team)
- Concept and development of scenography and meda design
- Conception and development of special exhibit constructions
- Application programming
- Interface design and interface construction
- Media technology planning
- Construction management of media technology subsections
- Project management
Technology
- Multitouch installation: touch-sensitive tabletop 3.20 by 1.30 metres, front projection with two SXGA+ projectors which can be lowered from the eight metres high ceiling, sound conductors for haptic feed-back, integrated audio system
- LED-wall: wall five metres in width, three lines with 8 times 456 monochrome LEDs each, integrated CMS to enter news over the companies internal network
- Interactive medial telescope turnable by 270 dregrees
- Two 24’’touch screens
- Two TFT screens
- Eight graphic computers
- Integrated media control
Special features
- Conducting of exhibition constructions: Ganter GmbH
- Conducting of exhibition graphics: Eicher Werkstätten