BMW Aichi (Japan) (2005)
ART+COM developed and realized six exhibition items for the German pavilion on behalf of BMW. Following the theme of the EXPO, "Nature's Wisdom", BMW presents its research results inspired by bionics.
The exhibition shows innovative approaches in vehicle technology, which are applied in the new 3-series BMW as well as in the new motorcycle K 1200 S. In addition, the "Experience Lab" provides insights into future vehicle construction developments. Themes like sustainability, intelligent lightweight construction or evolutionary development strategies can be explored interactively.
Learning from nature and living in harmony with it is the message of the EXPO. Around 120 countries and organizations dedicate themselves to the motto "Global Exhibition".
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Client
BMW Group
Services
- Idea, draft, concept, storyboard
- Design, screen design
- Content development
- Application development
- Industry design, interaction design
- 3D visualizations
- Animations
- Sound production
Technology
- PC-based stand-alone solutions
- Windows XP Professional
Special features
- The media technology, its installation and cabling was realized by ict (Kohlberg)
- Special constructions, the mechanics and transport packaging were produced by Metron (Eging am See)