Spheres

Dynamism and mobility in architecture is commonly achieved by using dynamic architectural forms. The approach here was to transform the surface of the building into a mediatecture, based on the means with the highest dynamic impact on human perception: the moving image.

It was clear from the outset that the surface not be seen as a giant screen but primarily as a dynamic façade. To achieve this transformation from a screen-based cinematic to a dynamic architectural surface, the 700 square meters of the walls are completely covered with monochrome white LEDs. The LED layer is then covered with opaque glass. With this, no technology is visible any more, and the regular glass façade elements are in the foreground. This mediatecture, on one hand, enlarges the space by extending it virtually through three-dimensional moving images. It also sets the exhibited "parked" cars into motion relative to the animated walls. The moving reflections of the mediatecture on the cars are an additional movement, making the cars "drive".

The façade is illuminated with both abstract and figurative motifs. In conjunction with a video-tracking system, this mediatecture can be switched to reactive mode, in which the pattern of illumination changes according to the mere presence of visitors and thus actively involves them in the scenario. Around 20 different illuminations create an environment that conjures up an atmosphere of technological yet poetic and emotional dimensions. The individual themes do not form self-contained narratives but are arranged in sequences of three to seven minutes, each flowing into the next.

The BMW Museum is a joint project of ART+COM (spatial media design, interactive installations) and Atelier Brückner (architecture, exhibition design).